How content factors for the hybrid strategy affect the strategic performance of international oil companies. (6th January 2023)

• Record Type: Journal Article
• Authors: Alnoor, Alhamzah; Wah, Khaw Khai
• Is Part Of: International journal of management and decision making. Volume 22:Number 2(2023)
• Page Start: 182
• Page End: 195
• Publication Date: 2023-01-06
• Subjects: hybrid strategy -- strategic performance -- oil industry -- cost leadership -- differentiation strategy; Decision making -- Periodicals; Management -- Periodicals; 658.403005
• Languages: English
• ISSNs: 1462-4621

Abstract

Empirical evidence has shown that the hybrid strategy outperforms Porter's strategies by achieving superior performance. Therefore, differentiation strategy and cost leadership contribute to achieving great competitive and strategic performance. To this end, this study aims to test and achieve the impact of the competitive strategy on the strategic performance of international oil companies. A total of 483 questionnaires were distributed to several managers in the 11 oil companies in Iraq. Using structural equation modelling, it was concluded that the combination of differentiation strategy and cost leadership strategy increases the achievement of strategic advantages at the level of cost, quality, delivery time, flexibility, and innovation.