Cite
HARVARD Citation
Fang, E. et al. (2023). "We Earned the Coupon Together": The Missing Link of Experience Cocreation in Shared Coupons. Journal of marketing. pp. 451-471. [Online].
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Fang, E. et al. (2023). "We Earned the Coupon Together": The Missing Link of Experience Cocreation in Shared Coupons. Journal of marketing. pp. 451-471. [Online].