Cite
HARVARD Citation
R.V., S. et al. (2022). Investigating combined effect of WOM and eWOM: role of message valence. Journal of consumer marketing. 39 (2), pp. 180-190. [Online].
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R.V., S. et al. (2022). Investigating combined effect of WOM and eWOM: role of message valence. Journal of consumer marketing. 39 (2), pp. 180-190. [Online].