"A Manifestation of Their City as a God": Gritty Memes, the 2020 U.S. Presidential Election, and Online Representations of Home. (April 2023)

• Record Type: Journal Article
• Authors: Harrison, Virginia S.; Boatwright, Brandon; Bober, Joseph
• Is Part Of: Communication & sport. Volume 11:Number 2(2023)
• Page Start: 356
• Page End: 384
• Publication Date: 2023-04
• Subjects: social media -- memes -- sport fandom -- sport mascots -- social identity theory; Communication in sports -- Periodicals; Mass media and sports -- Periodicals; 306.48305
• DOI: 10.1177/21674795221106115
• Languages: English
• ISSNs: 2167-4795

Abstract

During the 2020 U.S. presidential election, Philadelphia Flyers mascot Gritty starred in political election-related memes as Philadelphia voters became central to the election outcome. With Gritty's ability to transcend sport as a symbol of the political left during the election, our study was framed with theoretical discussions of mascot anthropomorphism and the concept of "home" in sport fandom. Using systematic discourse analysis, this paper analyzes purposefully selected Gritty memes to understand the interplay of sport mascots, meme co-creation, and the meaning of home in online spaces. Memes were evaluated for form and function. Evidence was found for meme intertextuality and polyvocality as well as four personas of Gritty (Aggressor, Humorist, Leftist, and Hometown Hero) that propelled the mascot to becoming a historic symbol of Philadelphia's role in determining the election outcome. Contributions of the study include expanding the concept of home to include instances of fan co-creation and online spaces and further understanding mascot anthropomorphism in a unique socio-political context.