Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises. Issue 2 (17th June 2021)

• Record Type: Journal Article
• Authors: Nayak, Rajkishore; Thang, Long Nguyen Van; Nguyen, Tu; Gaimster, Julia; Morris, Rebecca; George, Majo
• Is Part Of: Journal of fashion marketing and management. Volume 26:Issue 2(2022)
• Page Start: 307
• Page End: 327
• Publication Date: 2021-06-17
• Subjects: Fashion entrepreneurship -- Sustainable development -- Corporate social responsibility -- Ethical fashion -- Small and medium-sized enterprises; Clothing trade -- Periodicals; Fashion merchandising -- Periodicals; Textile fabrics -- Periodicals; 687.0688
• DOI: 10.1108/JFMM-07-2020-0148
• Languages: English
• ISSNs: 1361-2026

Abstract

Abstract : Purpose: The purpose of this research is to investigate the status of sustainable development and corporate social responsibility in fashion enterprises in Vietnam. Design/methodology/approach: This paper is qualitative in nature and utilized a multiple case study approach (questionnaires and face-to-face interviews) to achieve the objectives of the research. NVivo was used to analyze the data. Findings: Findings showed that by collaborating with the local artisans to create the unique clothing lines, the fashion brands try to blend and upscale the traditional indigenous clothing styles with modern design concepts to promote the diversity of Vietnamese ethnic culture. The findings also suggest that both the small and medium-sized enterprises (SMEs) and large enterprises (LEs) should maintain their corporate social responsibility (CSR) concepts to comply with the legal obligations such as salary and welfare benefits for employees, work safety, gender equality and promotions. Further, the CSR activities should address the social issues with their target stakeholders, particularly with the local communities. Originality/value: This study sought to provide a snapshot on the current sustainable practices followed in Vietnamese fashion enterprises.