Optimal strategies of green express packaging recycling and sales mode in an online platform. (1st March 2023)

• Record Type: Journal Article
• Authors: Lyu, Ruxia; Zhang, Cuihua; Li, Zhitang
• Is Part Of: Journal of cleaner production. Volume 390(2023)
• Publication Date: 2023-03-01
• Subjects: Sales mode selection -- Green express packaging recycling -- Recycling efficiency -- Green investment efficiency; Factory and trade waste -- Management -- Periodicals; Manufactures -- Environmental aspects -- Periodicals; Déchets industriels -- Gestion -- Périodiques; Usines -- Aspect de l'environnement -- Périodiques; 628.5
• DOI: 10.1016/j.jclepro.2023.136090
• Languages: English
• ISSNs: 0959-6526

Abstract

Abstract: The rapid development of platform retailing causes the explosive growth of express packaging. At the same time, the extensive use of express packaging has caused a burden on the environment. To reduce environmental impacts, the platform considers cooperating with the green packaging manufacturer and recycling express packaging. In addition, the platform also faces sales mode selection with the product manufacturer—reselling mode or marketplace mode. However, the platform's optimal strategies for green express packaging recycling and sales mode are not clear. Therefore, to solve the problem, we investigate four possible scenarios, including RN (reselling-no-recycling) scenario, RR (Reselling-recycling) scenario, MN (Marketplace-no-recycling) scenario, and MR (Marketplace-recycling) scenario. Through backward induction, we find that firstly, when the platform chooses the reselling mode, the recycling strategy is closely related to recycling efficiency and green investment efficiency. However, when adopting the marketplace mode, the platform is always inclined to recycle. Secondly, the platform would choose the marketplace mode as long as the commission rate is larger, no matter whether to recycle. Furthermore, the MR scenario is the best strategy for the platform in most cases. In the special scenario where the product manufacturer has the right to choose sales mode before recycling strategies, the optimal strategies of recycling and sales mode are closely related to green investment efficiency, recycling efficiency, and commission rate. Highlights: We investigate the optimal strategies of green packaging recycling and sales mode. The effect of express packaging recycling is studies. The choice of sales mode is discussed. The specific scenario that the product manufacturer decides on sales mode is given.