Antecedents of Mobile Shopping Adoption in the Information Age. Issue 1 (February 2020)

• Record Type: Journal Article
• Authors: Liu, Mengwei; Gong, Feng; Chen, Ziqing; Yang, Limei; Lu, Hui
• Is Part Of: IOP conference series. Volume 750:Issue 1(2020)
• Publication Date: 2020-02
• Subjects: Mobile Shopping -- TAM -- Mobile Shopping Intention; Materials science -- Periodicals; 620.1105
• DOI: 10.1088/1757-899X/750/1/012051
• Languages: English
• ISSNs: 1757-8981

Abstract

Abstract: Nowadays, mobile shopping has gradually become a way of people's daily consumption. Based on TAM, this paper constructs a theoretical framework model of influencing factors of consumers' adoption of mobile shopping. Through empirical test, the following conclusions are drawn: (1) subjective norms and performance expectations positively influence perceived ease of use, rather than perceived usefulness; (2) perceived entertainment positively affect both perceived ease of usefulness and perceived ease of use; (3) perceived risk and perceived cost have no significant impact on perceived ease of use and perceived usefulness; (4) perceived ease of use and perceived usefulness positively affect consumers' mobile shopping intention.