Cite
HARVARD Citation
Júnior, J. et al. (2023). A story to sell: The influence of storytelling on consumers' purchasing behavior. Psychology & marketing. 40 (2), pp. 239-261. [Online].
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Júnior, J. et al. (2023). A story to sell: The influence of storytelling on consumers' purchasing behavior. Psychology & marketing. 40 (2), pp. 239-261. [Online].