The rhetoric of New Zealand's COVID-19 response. Issue 1 (22nd June 2021)

• Record Type: Journal Article
• Authors: Bui, Binh; Moses, Olayinka; Dumay, John
• Is Part Of: Accounting auditing & accountability journal. Volume 35:Issue 1(2022)
• Page Start: 186
• Page End: 198
• Publication Date: 2021-06-22
• Subjects: COVID-19 -- Rhetoric -- New Zealand; 657
• DOI: 10.1108/AAAJ-08-2020-4890
• Languages: English
• ISSNs: 0951-3574

Abstract

Abstract : Purpose: The authors unpack the critical role of rhetoric in developing and justifying the New Zealand (NZ) government's coronavirus disease 2019 (COVID-19) lockdown strategy. Design/methodology/approach: Using Green's (2004) theory of rhetorical diffusion, the authors analysed government documents and media releases before, during and after the lockdown to reconstruct the government's rationale. Findings: The blending of kairos (sense of urgency and "right" time to act), ethos (emphasis on "saving lives"), pathos (fear of disruption and death) and selective use of health-based logos (shrinking infection rates), prompted fast initial adoption of the lockdown. However, support for the rhetoric wavered post-lockdown as absence of robust logos became apparent to the public. Research limitations/implications: The authors implicate the role of rhetoric in decision-makers' ability to successfully elicit support for a new practice under urgency and the right moment to act using emotionalisation and moralisation. The assessment of the NZ government's response strategy provides insights decision-makers could glean in developing policies to tame the virus. Practical implications: This study's analysis demonstrates the unsustainability of rhetoric in the absence of reliable information. Originality/value: The authors demonstrate the consequences of limited (intermittent) evidence and disregard for accounting/accountability data in public policy decisions under a rhetorical strategy.