Internet of things-assisted integrated framework for electronic market application. Issue 1 (25th November 2021)

• Record Type: Journal Article
• Authors: You, Tao; S., Balamurugan
• Is Part Of: Electronic library. Volume 40:Issue 1/2(2022)
• Page Start: 1
• Page End: 17
• Publication Date: 2021-11-25
• Subjects: Logistics -- Internet of things -- E-commerce -- Integrated framework -- Electronic market; Digital libraries -- Periodicals; Libraries -- Automation -- Periodicals; 025.00285
• DOI: 10.1108/EL-07-2020-0197
• Languages: English
• ISSNs: 0264-0473

Abstract

Abstract : Purpose: The widespread use of the internet and the rapid development of the internet of things in information technology have increased the need for network-enabled marketing. It is important to service a broad class involving logistics, buyer, seller and end-users. During various phases of the sales, purchases and marketing process, IoT will influence decision-making. Electronic commerce is a new form of trade under the development of modern information technology. Design/methodology/approach: In this paper, the integrated neutrosophic framework based on the internet of things (INF-IoT) has been proposed to support marketers and companies to make a powerful marketing strategy using identified data from IoT devices. Findings: The experimental results show that the proposed method has high performance and very efficient. Originality/value: This approach may reduce business activity to its core components, which include, in the simplest case, a value proposal, distribution channels and customers, and explain how a network of multi-actors generates a product and services, distributes and uses the value in production. Furthermore, an efficient interface is provided by the logistic module to maintain an order list.