Cite
HARVARD Citation
Ram, J. et al. (2022). Examining the needs to adopt big data analytics in B2B organizations: development of propositions and model of needs. Journal of business & industrial marketing. 37 (4), pp. 790-809. [Online].
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Ram, J. et al. (2022). Examining the needs to adopt big data analytics in B2B organizations: development of propositions and model of needs. Journal of business & industrial marketing. 37 (4), pp. 790-809. [Online].