Cite
HARVARD Citation
Davcik, N. et al. (2022). Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement. Journal of product & brand management. 31 (1), pp. 163-174. [Online].
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Davcik, N. et al. (2022). Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement. Journal of product & brand management. 31 (1), pp. 163-174. [Online].