How Do Individuals in a Radical Echo Chamber React to Opposing Views? Evidence from a Content Analysis of Stormfront. (17th November 2021)

• Record Type: Journal Article
• Authors: Bright, Jonathan; Marchal, Nahema; Ganesh, Bharath; Rudinac, Stevan
• Is Part Of: Human communication research. Volume 48:Number 1(2022)
• Page Start: 116
• Page End: 145
• Publication Date: 2021-11-17
• Subjects: Echo Chambers -- Far Right -- Cognitive Dissonance; Communication -- Periodicals; 302.2
• DOI: 10.1093/hcr/hqab020
• Languages: English
• ISSNs: 0360-3989

Abstract

Abstract: Calls to "break up" radical echo chambers by injecting them with alternative viewpoints are common. Yet, thus far there is little evidence about the impact of such counter-messaging. To what extent and how do individuals who inhabit a radical echo chamber engage with messages that challenge their core beliefs? Drawing on data from the radical right forum Stormfront we address this question with a large-scale content and longitudinal analysis of users' posting behavior, which analyses more than 35, 000 English language contributions to the forum spanning 2011 through 2013. Our findings show that engaging with oppositional views is actually a core practice among Stromfront users which invites active participation and encourages engagement. Indeed, many "echoes" in the echo chamber we studied were not core beliefs being restated, but the sound of opposing viewpoints being undermined and marginalized. These findings underscore the limited potential for counter-messages to undermine radical echo chambers.