Identifying the farmer's intention to adopt sustainable practice in giant panda conservation area. Issue 2 (April 2020)

• Record Type: Journal Article
• Authors: Tang, Yan; Gou, Yiping; Yang, Cuibai
• Is Part Of: IOP conference series. Volume 474:Issue 2(2020)
• Publication Date: 2020-04
• Subjects: Earth sciences -- Periodicals; Environmental sciences -- Congresses; Environmental sciences -- Periodicals; 550.5
• DOI: 10.1088/1755-1315/474/2/022016
• Languages: English
• ISSNs: 1755-1307

Abstract

Abstract: The giant panda (Ailuropoda melanoleuca), in China, is under threat from expansion of overgrazing and collecting. Livestock grazing has become a major conservation conflict in A. melanoleuca habitats. Conservation actions are ultimately human behaviours, and it is vital to understand how socio-psychological factors shape human interactions with the environment and choices to conserve biodiversity. Despite the numerous studies focused on giant panda conservation, little work has been done on the socio-psychological behaviours of farmers with respect to giant panda conservation practices. This paper uses the theory of planned behavior (TPB) to identify the psycholgical factors regarding livestock grazing pracices in Chinese panda conservation area. The TPB hypothesizes that the adoption is driven by intention, which is determined by three psychological constructs: attitude, subjective norms, and perceived behavioral cotrol. A survey with 196 farmers was conducted. Result shows that the intention of farmers was mainly influenced by their perceived resource, followed percieved behaviroal cotrol, and attitude.