Design of Effective Positioning and Form of Front-of-Pack Nutrition Labelling on Food Products Based on Eye-Tracking Method. Issue 1 (December 2020)

• Record Type: Journal Article
• Authors: Winarno, D A; Link, S; Muslim, E; Moch, B N
• Is Part Of: IOP conference series. Volume 1003:Issue 1(2020)
• Publication Date: 2020-12
• Subjects: Materials science -- Periodicals; 620.1105
• DOI: 10.1088/1757-899X/1003/1/012008
• Languages: English
• ISSNs: 1757-8981

Abstract

Abstract: Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-tracking. The results of questionnaire and eye-tracking were compared and were validated using eye-tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.