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HARVARD Citation
Sharma, P. et al. (2022). Investigating brand community engagement and evangelistic tendencies on social media. Journal of product & brand management. 31 (1), pp. 16-28. [Online].
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Sharma, P. et al. (2022). Investigating brand community engagement and evangelistic tendencies on social media. Journal of product & brand management. 31 (1), pp. 16-28. [Online].