A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy. (January 2023)

• Record Type: Journal Article
• Authors: Atsız, Ozan; Seyitoğlu, Faruk
• Is Part Of: Journal of vacation marketing. Volume 29:Number 1(2023)
• Page Start: 103
• Page End: 118
• Publication Date: 2023-01
• Subjects: Shopping experience -- sharing economy -- local-guided tours -- netnography approach -- withlocals; Hospitality industry -- Marketing -- Periodicals; Travel -- Marketing -- Periodicals; Tourism -- Marketing -- Periodicals; 338.4791
• DOI: 10.1177/13567667221078248
• Languages: English
• ISSNs: 1356-7667

Abstract

This research explores the travellers' experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers' shopping experiences in the local guided tours organised through sharing economy platforms.