Transformative tourism organizations and glocalization. (May 2019)

• Record Type: Journal Article
• Authors: Soulard, Joelle; McGehee, Nancy Gard; Stern, Marc
• Is Part Of: Annals of tourism research. Volume 76(2019)
• Page Start: 91
• Page End: 104
• Publication Date: 2019-05
• Subjects: Transformative tourism -- Glocalization framework -- Designing experiences -- Practitioners -- Life changing -- Community development; Tourism -- Periodicals
• DOI: 10.1016/j.annals.2019.03.007
• Languages: English
• ISSNs: 0160-7383

Abstract

Abstract: This paper investigates how self-described transformative tourism practitioners engage with tourists and local stakeholders to provide what they perceive as a transformative experience for tourists via the use of glocalization strategies. Transformative tourism practitioners are constantly in search of nimble and sophisticated processes that acknowledge the viewpoints of both travelers and the local communities. They do this through glocalization strategies, which focus on designing experiences that celebrate the local cultural context while also taking the travelers' worldviews into consideration. An analysis of 37 in-depth interviews and organizational documentation reveals 16 glocalization strategies used to achieve three objectives: establish legitimacy in the local community, break down cultural barriers in the organization, and stage transformative encounters. Highlights: Investigates perceptions of self-described transformative tourism practitioners Considers the perceived usefulness of the glocalization framework for transformative tourism practitioners Examines organizations' structure, program and communication Analyzes 37 interviews of transformative organizations and official documentation Offers practical applications of glocalization to transformative organizations