Cite
HARVARD Citation
Chiang, H. et al. (2013). Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications. Journal of general management. pp. 55-80. [Online].
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Chiang, H. et al. (2013). Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications. Journal of general management. pp. 55-80. [Online].