Assessing the belt and road initiatives impact on tourism development in China: insights from MOOCs learning platform. (20th August 2021)

• Record Type: Journal Article
• Authors: Qiu, Hanqin; Chen, Dongzhi; Li, Qinghui; Peng, Kanglin; Jenkins, Carson Lewis
• Is Part Of: Journal of hospitality and tourism technology. Volume 12:Number 4(2021)
• Page Start: 641
• Page End: 657
• Publication Date: 2021-08-20
• Subjects: Route tourism -- Difference-in-differences -- Tourism revenue -- Tourist arrivals -- The belt and road initiative; 路线旅游 -- 双重差分 -- 旅游收入 -- 旅游人次 -- 丝绸之路; Tourism -- Data processing -- Periodicals; Hospitality industry -- Data processing -- Periodicals; Information technology -- Periodicals; 338.47910285
• DOI: 10.1108/JHTT-05-2020-0128
• Languages: English
• ISSNs: 1757-9880

Abstract

Abstract : Purpose: This study aims to explore the impact of the belt and road initiative (BRI) on tourism development in China and to identify the factors contributing to the BRI's effect on tourism development. Design/methodology/approach: This study evaluates the impact of the BRI on tourism development using 2007–2017 panel data from 31 provinces and municipalities in China. The data are analyzed using the difference-in-differences method and the factors contributing to the BRI's effect on tourism development are identified through an analysis of online reviews by users of a massive open online course offered on the FutureLearn platform. Findings: The result suggests that the BRI has boosted total tourism revenue and total tourist arrivals in the BRI region comparing with other regions. Four factors contributing to the BRI's impact on tourism development in China are identified: macro-environmental factors, transit factors, destination factors and tourism policy and promotional factors. Originality/value: The BRI has had a significant impact on regional tourism development, yet very few empirical studies have systematically examined the impact of BRI on tourism development. Thus, this paper also addresses this research gap by evaluating the extent to which BRI impacts tourism development and contributes to the factors affecting tourism development. Abstract : 审视丝绸之路对中国旅游发展的影响：来自MOOC学习平台的见解 研究目的: 本论文旨在开拓丝绸之路（BRI）对中国旅游发展的影响, 以及指出其影响的各种因素。 研究设计/方法/途径: 本论文采用2007年−2017年十年间的来自中国31个省市自治区的平台数据来审视BRI对旅游发展的影响。分析方法为双重差分（DID）模型, 并且对FutureLearn平台的慕课用户在线评论的分析, 来审视BRI对旅游发展的作用。 研究结果: 研究结果表明, BRI帮助发展了整个旅游经济以及整个BRI区域的旅游人次, 相较于其他区域。本论文指出了四个BRI影响中国旅游发展的因素：宏观环境因素、过渡因素、目的地因素、和旅游政策和发展因素。 研究原创性/价值: BRI对区域旅游发展起到显著作用, 然而, 非常少实证研究曾系统地检验过BRI对旅游发展的影响。因此, 本论文解决了这个研究缺口, 指出了BRI对旅游发展的影响, 以及影响其发展的各种因素。