The role of trust in innovation ecosystems. Issue 1 (6th April 2021)

• Record Type: Journal Article
• Authors: Steinbruch, Fernanda Kalil; Nascimento, Leandro da Silva; de Menezes, Daniela Callegaro
• Is Part Of: Journal of business & industrial marketing. Volume 37:Issue 1(2022)
• Page Start: 195
• Page End: 208
• Publication Date: 2021-04-06
• Subjects: Innovation -- Development -- Influence -- Relationship -- Trust -- Innovation ecosystem; Industrial marketing -- Periodicals; 658.804
• DOI: 10.1108/JBIM-08-2020-0395
• Languages: English
• ISSNs: 0885-8624

Abstract

Abstract : Purpose: There are indications that trust is essential in innovation ecosystems relations. However, studies have not yet focused on deeply exploring such connection. The purpose of this paper is to discuss the influence of trust among actors in the context of innovation ecosystems. Design/methodology/approach: This study developed a conceptual framework and a set of propositions. We raised a discussion based on the intertwining of three widely known dimensions of trust (ability, benevolence and integrity) and four dimensions of innovation ecosystems (network collaboration, interdependency, value co-creation and innovation objectives). Findings: This paper suggests that trust contributes to the development of innovation ecosystems' dimensions. In addition, it sheds light on the need to consider all three dimensions of trust together and simultaneously, because, by itself, none of them is sufficient to build trust in innovation ecosystems. Also, we argue that the different connections between the dimensions of trust and those of innovation ecosystems lead to the development of such ecosystems. Originality/value: Through the approach of an underexplored area of research, this paper contributes to a broad understanding of the role of trust in innovation ecosystems toward the pursuit of creating innovation. It also proposes a novelty to the field, by suggesting four dimensions of innovation ecosystems to help managers analyze ecosystems through a more practical perspective.