Cite
HARVARD Citation
Howe, H. et al. (2023). Aha over Haha: Brands benefit more from being clever than from being funny. Journal of consumer psychology. 33 (1), pp. 107-114. [Online].
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Howe, H. et al. (2023). Aha over Haha: Brands benefit more from being clever than from being funny. Journal of consumer psychology. 33 (1), pp. 107-114. [Online].