Influence of Korean and Chinese dramas on Indian university students in the context of COVID-19 lockdown. Issue 1 (2nd January 2023)

• Record Type: Journal Article
• Authors: Thasneem A, Fathima
• Is Part Of: Media Asia. Volume 50:Issue 1(2023)
• Page Start: 110
• Page End: 123
• Publication Date: 2023-01-02
• Subjects: Chinese drama -- COVID-19 lockdown -- effects of drama consumption -- Korean drama -- University students in India; Mass media -- Asia -- Periodicals; Médias -- Asie -- Périodiques; Mass media; Asia; Massacommunicatie; MASS COMMUNICATION; COMMUNICATION RESEARCH; ASIA; Periodicals; 302.23095
• DOI: 10.1080/01296612.2022.2117012
• Languages: English
• ISSNs: 0129-6612

Abstract

Abstract: This paper attempts to make a critical analysis of the influence of Korean and Chinese dramas on university students in India, especially in the backdrop of the COVID-19 lockdown. Considering the current trend of an increasing surge in drama consumption among GenZ, the research attempts to identify both positive and adverse effects of the soaps on different aspects of their lives. The study is premised on a mixed-method online survey, the data of which is analyzed using the Percentage Analysis method and interpreted based on the Mood-Cue Approach in Cognitive Film Theory proposed by Greg M. Smith. Subsequently, the researcher establishes that the lockdown period has provided great opportunities for the young generation of students to explore a wide variety of Korean and Chinese content. And if the factors leading to the adverse effects on the youth are judiciously controlled, these soaps can contribute a lot to the self-betterment of university students in India.