Vox populi, vox neminis: Crowds, Interactivity and the Fate of Communication. Issue 4 (2nd October 2022)

• Record Type: Journal Article
• Authors: Ferro, Bernardo
• Is Part Of: Critical horizons. Volume 23:Issue 4(2022)
• Page Start: 330
• Page End: 345
• Publication Date: 2022-10-02
• Subjects: Communication -- interactivity -- critical theory -- public opinion -- mass media‌ -- democracy; Critical theory -- Periodicals; 142.05
• DOI: 10.1080/14409917.2022.2104080
• Languages: English
• ISSNs: 1440-9917

Abstract

ABSTRACT: Philosophy's engagement with mass media has often been ambiguous: many critical theorists, from Benjamin to Bourdieu, recognised the emancipatory potential of modern communication technologies, but they also denounced the economic, political and ideological forces at work in the creation and dissemination of public opinion. Looking at different media, these authors emphasised the dialectical tension between the plurality of the public sphere and different forms of control and manipulation. In the present paper, I argue that this line of criticism, albeit important, is no longer sufficient. I claim that contemporary forms of communication, defined by a unique emphasis on interactivity, cannot be analysed simply in terms of the opposition between dominant and marginalised agents or discourses. In its most extreme form, interactivity leads to an implosion of the distinction between the sources and the targets of the information flow, which calls into question the very possibility of a meaningful communicative exchange. To clarify the nature of this phenomenon, I retrace the evolution of modern political communication, from live speeches to digital platforms and social networks, and discuss its implications for recent debates on political authority, participation and representation.