Cite
HARVARD Citation
Kelsey, D. et al. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing theory. pp. 141-162. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Kelsey, D. et al. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing theory. pp. 141-162. [Online].