Smokers' awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey. Issue 1 (15th June 2021)
- Record Type:
- Journal Article
- Title:
- Smokers' awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey. Issue 1 (15th June 2021)
- Main Title:
- Smokers' awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey
- Authors:
- King, Bill
Borland, Ron
Le Grande, Michael
O'Connor, Richard
Fong, Geoffrey
McNeill, Ann
Hatsukami, Dorothy
Cummings, Michael - Abstract:
- Abstract : Background: Filter ventilation creates sensations of 'lightness' or 'smoothness' and is also highly effective for controlling machine-tested yields of tar, nicotine and carbon monoxide. Nearly all factory-made cigarettes (FMC) now have filter ventilation in countries such as Australia, Canada, the UK and the USA. Research conducted before 'light' and 'mild' labelling was banned found low smoker awareness of filter ventilation and its effects. This study explores current levels of awareness of filter ventilation and current understanding of its effects in these four countries. Methods: We used data from the 2018 wave of the ITC Four Country Smoking and Vaping Survey with samples from USA, England, Canada and Australia. Analyses were conducted initially on a weighted sample of 11 844, and subsequently on 7541 daily FMC smokers. Findings: Only 40.3% of all respondents reported being aware of filter ventilation. Among daily FMC smokers, only 9.4% believed their cigarettes had filter ventilation. Believing that their usual cigarettes are smoother was positively associated with believing they are also less harmful. Both these beliefs independently predict believing their cigarettes are ventilated (smoother OR=1.97 (95% CI 1.50 to 2.59) and less harmful OR=2.41 (95% CI 1.66 to 3.49) in relation to those believing each characteristic is average. Interpretation: Awareness of filter ventilation is currently low, despite decades of public 'education efforts around theAbstract : Background: Filter ventilation creates sensations of 'lightness' or 'smoothness' and is also highly effective for controlling machine-tested yields of tar, nicotine and carbon monoxide. Nearly all factory-made cigarettes (FMC) now have filter ventilation in countries such as Australia, Canada, the UK and the USA. Research conducted before 'light' and 'mild' labelling was banned found low smoker awareness of filter ventilation and its effects. This study explores current levels of awareness of filter ventilation and current understanding of its effects in these four countries. Methods: We used data from the 2018 wave of the ITC Four Country Smoking and Vaping Survey with samples from USA, England, Canada and Australia. Analyses were conducted initially on a weighted sample of 11 844, and subsequently on 7541 daily FMC smokers. Findings: Only 40.3% of all respondents reported being aware of filter ventilation. Among daily FMC smokers, only 9.4% believed their cigarettes had filter ventilation. Believing that their usual cigarettes are smoother was positively associated with believing they are also less harmful. Both these beliefs independently predict believing their cigarettes are ventilated (smoother OR=1.97 (95% CI 1.50 to 2.59) and less harmful OR=2.41 (95% CI 1.66 to 3.49) in relation to those believing each characteristic is average. Interpretation: Awareness of filter ventilation is currently low, despite decades of public 'education efforts around the misleading nature of 'light' and 'mild" descriptors. Few smokers realise that their cigarettes almost certainly are vented. Smokers who believed their cigarettes have filter ventilation were more likely to believe they were both smoother and less harmful. Awareness of the technology appears to be insufficient to prevent smokers being deceived by it. Filter ventilation is inherently misleading to smokers and it is time to ban it. … (more)
- Is Part Of:
- Tobacco control. Volume 32:Issue 1(2023)
- Journal:
- Tobacco control
- Issue:
- Volume 32:Issue 1(2023)
- Issue Display:
- Volume 32, Issue 1 (2023)
- Year:
- 2023
- Volume:
- 32
- Issue:
- 1
- Issue Sort Value:
- 2023-0032-0001-0000
- Page Start:
- 93
- Page End:
- 98
- Publication Date:
- 2021-06-15
- Subjects:
- tobacco industry -- public policy -- packaging and labelling
Tobacco use -- Prevention -- Periodicals
Tobacco use -- Periodicals
Smoking -- Law and legislation -- Periodicals
Smoking -- prevention & control -- Periodicals
Tobacco Use Disorder -- prevention & control -- Periodicals
Tobacco -- Periodicals
Electronic journals
613.85 - Journal URLs:
- http://tc.bmjjournals.com/ ↗
http://www.jstor.org/journals/09644563.html ↗
http://www.ncbi.nlm.nih.gov/pmc/journals/180/ ↗
http://www.bmj.com/archive ↗ - DOI:
- 10.1136/tobaccocontrol-2020-056134 ↗
- Languages:
- English
- ISSNs:
- 0964-4563
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 24734.xml