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HARVARD Citation
Gidaković, P. et al. (2022). The formation of consumers' warmth and competence impressions of corporate brands: The role of corporate associations. European management review. 19 (4), pp. 639-653. [Online].
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Gidaković, P. et al. (2022). The formation of consumers' warmth and competence impressions of corporate brands: The role of corporate associations. European management review. 19 (4), pp. 639-653. [Online].