Cite
HARVARD Citation
Kumar, V. (2014). Understanding Cultural Differences in Innovation: A Conceptual Framework and Future Research Directions. Journal of international marketing. 22 (3), pp. 1-29. [Online].
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Kumar, V. (2014). Understanding Cultural Differences in Innovation: A Conceptual Framework and Future Research Directions. Journal of international marketing. 22 (3), pp. 1-29. [Online].