A Meta-Analysis of State-of-the-Art Electoral Prediction From Twitter Data. (December 2013)

• Record Type: Journal Article
• Authors: Gayo-Avello, Daniel
• Is Part Of: Social science computer review. Volume 31:Number 6(2013)
• Page Start: 649
• Page End: 679
• Publication Date: 2013-12
• Subjects: Twitter -- social media -- prediction -- forecasting -- politics -- elections; Social sciences -- Data processing -- Periodicals; Computers -- Social aspects -- Periodicals; Microcomputers -- Periodicals; Sciences sociales -- Informatique -- Périodiques; Micro-ordinateurs -- Périodiques; 300.285
• DOI: 10.1177/0894439313493979
• Languages: English
• ISSNs: 0894-4393

Abstract

Electoral prediction from Twitter data is an appealing research topic. It seems relatively straightforward and the prevailing view is overly optimistic. This is problematic because while simple approaches are assumed to be good enough, core problems are not addressed. Thus, this article aims to (1) provide a balanced and critical review of the state of the art; (2) cast light on the presume predictive power of Twitter data; and (3) propose some considerations to push forward the field. Hence, a scheme to characterize Twitter prediction methods is proposed. It covers every aspect from data collection to performance evaluation, through data processing and vote inference. Using that scheme, prior research is analyzed and organized to explain the main approaches taken up to date but also their weaknesses. This is the first meta-analysis of the whole body of research regarding electoral prediction from Twitter data. It reveals that its presumed predictive power regarding electoral prediction has been somewhat exaggerated: Social media may provide a glimpse on electoral outcomes but, up to now, research has not provided strong evidence to support it can currently replace traditional polls. Nevertheless, there are some reasons for optimism and, hence, further work on this topic is required, along with tighter integration with traditional electoral forecasting research.