Comparison of Customer Reviews for Local and Chain Restaurants: Multilevel Approach to Google Reviews Data. (February 2023)
- Record Type:
- Journal Article
- Title:
- Comparison of Customer Reviews for Local and Chain Restaurants: Multilevel Approach to Google Reviews Data. (February 2023)
- Main Title:
- Comparison of Customer Reviews for Local and Chain Restaurants: Multilevel Approach to Google Reviews Data
- Authors:
- Yalcinkaya, Beril
Just, David R. - Abstract:
- Online reviews influence customer decisions and present publicly available data to investigate differences between customer evaluations for local and chain businesses. We conduct a text analysis on a sample of 80, 728 online customer reviews of quick-service restaurants to examine how the impact of dining experience attributes on customer evaluation differs between the two restaurant types. Estimation of multilevel multinomial models reveals that customer reviews for local restaurants have less polarized sentiment than chain restaurants. This polarization is also evident for sentiment usage related to four dining experience attributes: food, service, ambience, and price. Although food offerings are essential to get high ratings for local restaurants, service quality has a relatively greater impact on customer satisfaction for chains. Although customer reviews favor local restaurants, they need powerful testimonials for differentiation due to high review valence among their local competitors.
- Is Part Of:
- Cornell hospitality quarterly. Volume 64:Number 1(2023)
- Journal:
- Cornell hospitality quarterly
- Issue:
- Volume 64:Number 1(2023)
- Issue Display:
- Volume 64, Issue 1 (2023)
- Year:
- 2023
- Volume:
- 64
- Issue:
- 1
- Issue Sort Value:
- 2023-0064-0001-0000
- Page Start:
- 63
- Page End:
- 73
- Publication Date:
- 2023-02
- Subjects:
- customer reviews -- word-of-mouth -- text analysis -- sentiment analysis -- fast-food restaurants -- local business -- small business -- multilevel model
Hospitality industry -- Periodicals
Hotel management -- Periodicals
Restaurant management -- Periodicals
338.4791 - Journal URLs:
- http://cqx.sagepub.com ↗
http://journals.sagepub.com/home/cqx ↗
http://rzblx1.uni-regensburg.de/ezeit/warpto.phtml?colors=7&jour_id=3251 ↗
http://www.sagepublications.com/ ↗ - DOI:
- 10.1177/19389655221102388 ↗
- Languages:
- English
- ISSNs:
- 1938-9655
- Deposit Type:
- Legaldeposit
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- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 24548.xml