Cite
HARVARD Citation
Kunkel, T. et al. (2021). Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service. Psychology & marketing. 38 (6), pp. 948-964. [Online].
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Kunkel, T. et al. (2021). Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service. Psychology & marketing. 38 (6), pp. 948-964. [Online].