Using a Codesign Workshop to Make an Impact with Codesign Research. Issue 1 (22nd November 2021)

• Record Type: Journal Article
• Authors: Watts‐Englert, Jennifer; Yang, Emily
• Is Part Of: Design management journal. Volume 16:Issue 1(2021)
• Page Start: 111
• Page End: 124
• Publication Date: 2021-11-22
• Subjects: Co‐design -- Stakeholders -- Tone of Voice, Creating Buy‐in, Co‐design Workshops -- User Experience Research; Industrial design -- Management -- Periodicals; Industrial design coordination -- Periodicals; Industrial design coordination; Industrial design -- Management; Periodicals; 658.575205
• DOI: 10.1111/dmj.12072
• Languages: English
• ISSNs: 1942-5074

Abstract

Abstract : Professional services companies are relaxing the tone of voice and personality they use to interact with clients. In response to these trends, we used codesign methods to explore how clients want to interact with our company. Study findings revealed several opportunities for creating stronger connections with our clients. To increase the impact of our research, we conducted a codesign workshop with stakeholders across the company to share insights and co‐create opportunities in an interactive format. This workshop created buy‐in for some controversial findings and led to the creation of a task force focused on integrating study findings into multiple marketing and design projects. This paper summarizes the study findings and describes the codesign methods used in the internal stakeholder workshop. We will also describe workshop outcomes and discuss the benefits of using codesign to share study findings.