Cite
HARVARD Citation
Li, H. et al. (2014). Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment. JMR, Journal of marketing research. pp. 40-56. [Online].
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Li, H. et al. (2014). Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment. JMR, Journal of marketing research. pp. 40-56. [Online].