Cite
HARVARD Citation
Tirunillai, S. et al. (2014). Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation. JMR, Journal of marketing research. pp. 463-479. [Online].
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Tirunillai, S. et al. (2014). Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation. JMR, Journal of marketing research. pp. 463-479. [Online].