Cite
HARVARD Citation
Aribarg, A. et al. (2014). Private Label Imitation of a National Brand: Implications for Consumer Choice and Law. JMR, Journal of marketing research. pp. 657-675. [Online].
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Aribarg, A. et al. (2014). Private Label Imitation of a National Brand: Implications for Consumer Choice and Law. JMR, Journal of marketing research. pp. 657-675. [Online].