Cite
HARVARD Citation
Gao, L. et al. (2014). The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of marketing. pp. 143-156. [Online].
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Gao, L. et al. (2014). The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of marketing. pp. 143-156. [Online].