Cite
HARVARD Citation
Homburg, C. et al. (2014). Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of marketing. pp. 38-61. [Online].
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Homburg, C. et al. (2014). Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of marketing. pp. 38-61. [Online].