Extending internalization theory: Integrating international business strategy with international management. (13th June 2022)

• Record Type: Journal Article
• Authors: Casson, Mark
• Is Part Of: Global strategy journal. Volume 12:Number 4(2022)
• Page Start: 632
• Page End: 657
• Publication Date: 2022-06-13
• Subjects: business strategy -- intermediation -- internalization -- international management -- multinational enterprise -- network; Strategic planning -- Periodicals; International business enterprises -- Management -- Periodicals; 658.401205
• DOI: 10.1002/gsj.1450
• Languages: English
• ISSNs: 2042-5791

Abstract

Abstract: Research summary: International business strategy and international management are two distinct but related fields of study. This article explores the connections between them. It shows how internalization theory can act as a bridge between them. The key is to analyze not only core activities, such as production, marketing and R&D, but support services such as human resource management, information technology, and corporate finance. Internalization decisions and location decisions must be analyzed holistically, and diagrammatic techniques show how this can be done. These diagrams reveal the networks of communication and the hierarchical structures that emerge from such decisions. Managerial summary: The organizational structure of a multinational enterprise is inherently complex, making it difficult to determine whether one organizational structure is more efficient than another. Delayering, decentralization, and agility are recommended, but what are their practical implications? Internalization theory addresses these problems in a simple and coherent way. It shows that it is not only core activities, namely production, marketing and R&D, that need to be coordinated, but support services too. Decisions on the location and out‐sourcing of support services must be aligned with similar decisions on core activities. A diagrammatic analysis is presented that facilitates the solution of these problems.