Brand Orientation in SMEs: Towards a Conceptual Framework. Issue 4 (December 2014)

Record Type:: Journal Article
Title:: Brand Orientation in SMEs: Towards a Conceptual Framework. Issue 4 (December 2014)
Main Title:: Brand Orientation in SMEs: Towards a Conceptual Framework
Authors:: Maurya, Upendra Kumar
Mishra, P.
Abstract:
Is Part Of:: Sedme. Volume 41:Issue 4(2014)
Journal:: Sedme
Issue:: Volume 41:Issue 4(2014)
Issue Display:: Volume 41, Issue 4 (2014)
Year:: 2014
Volume:: 41
Issue:: 4
Issue Sort Value:: 2014-0041-0004-0000
Page Start:: 49
Page End:: 64
Publication Date:: 2014-12
Subjects:: Small business -- Management -- Periodicals
Small business -- Study and teaching -- India -- Periodicals
Small business -- Management
Small business -- Study and teaching
Klein- und Mittelunternehmen
Indien
Betriebswirtschaftslehre
India
Electronic journals
Periodicals
658.022
Journal URLs:: https://journals.sagepub.com/description/SDE ↗
DOI:: 10.1177/0970846420140404 ↗
Languages:: English
ISSNs:: 0970-8464
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD Digital store
Ingest File:: 24348.xml