Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis. (October 2022)

• Record Type: Journal Article
• Authors: Zhang, Rui-zhi; Hur, Joon-young
• Is Part Of: SAGE Open. Volume 12:Number 4(2022)
• Publication Date: 2022-10
• Subjects: advertising design -- evolution context -- hot topics -- bibliometric method -- content analysis; Social sciences -- Periodicals; 300.5
• DOI: 10.1177/21582440221134066
• Languages: English
• ISSNs: 2158-2440

Abstract

By using the methods of bibliometric and content analysis, this paper conducted data mining and content research on the articles of advertising design research in China from 1992 to 2020 and analyzed the evolution context, hotspots, and sustainable development trends of advertising design research in recent 30 years. It was found that advertising design research has experienced four stages: embryonic, exploration, prosperous, integration and innovation. It mainly focused on four hotspots: collaborative research on relevant factors of advertising design, research on advertising design centered on plane media, renewal of concept and method of advertising design education, and research on advertising design and communication in the new media environment. This paper analyzed and predicted five future sustainable research directions: research on the profound transformation of advertising media in the digital age, research on nationalization theory and localization practice of advertising design, international academic dialog in the field of advertising design, research on advertising design education under the background of interdisciplinary, and sustainable social value innovation.