A Preliminary Study on App‐Switching during the Mobile Search. Issue 1 (14th October 2022)

• Record Type: Journal Article
• Authors: Liang, Shaobo; Wei, Ziyi; Zou, Ning
• Is Part Of: Proceedings of the Association for Information Science and Technology. Volume 59:Issue 1(2022)
• Page Start: 741
• Page End: 743
• Publication Date: 2022-10-14
• Subjects: APP switching -- Information behavior -- Mobile app -- Mobile users -- User behavior; Information science -- Congresses; Information technology -- Congresses; Information science; Information technology; Conference papers and proceedings; 020
• DOI: 10.1002/pra2.711
• Languages: English
• ISSNs: 2373-9231

Abstract

ABSTRACT: Users' mobile app switching behavior has recently received attention, particularly in the context of mobile search. This poster used Amazon MTurk to recruit 86 participants and used structured diaries and interviews to collect data on app switching behavior during the mobile search in daily scenes. We summarized the various behaviors after switching apps during the mobile search process. We also concluded why people switch apps based on information, personal characteristics, and mobile app features.