Cite
HARVARD Citation
Chikweche, T. et al. (2022). Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations. Journal of international consumer marketing. 34 (5), pp. 517-536. [Online].
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Chikweche, T. et al. (2022). Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations. Journal of international consumer marketing. 34 (5), pp. 517-536. [Online].