Analysis of Factors Influencing Mobile First Strategy in India. (April 2014)

• Record Type: Journal Article
• Authors: Sridhar, V.
• Other Names: Prasad Rohit guest-editor.
• Is Part Of: Review of market integration. Volume 6:Number 1(2014:Apr.)
• Page Start: 47
• Page End: 61
• Publication Date: 2014-04
• Subjects: Wireless broadband -- mobile cloud -- two-sided markets -- spectrum management -- smartphones -- rural–urban divide -- information infrastructure -- e-government services; Economic development -- Periodicals; Economic development -- India -- Periodicals; 338.9005
• DOI: 10.1177/0974929214560115
• Languages: English
• ISSNs: 0974-9292

Abstract

In emerging countries such as India, mobile is becoming the primary and possibly the only device for accessing Internet and other information services. In this article, we identify three variables, namely, (a) wireless broadband connectivity (b) affordable smartphones and (c) localised content and applications that drive the value proposition of Mobile First strategy in India. We identify the problems and challenges in all these three dimensions and propose policy prescriptions to overcome the same.