Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability. Issue 3 (5th July 2022)

• Record Type: Journal Article
• Authors: Ong, L. Lin; Fox, Alexa K.; Cook, Laurel Aynne; Bessant, Claire; Gan, Pingping; Hoy, Mariea Grubbs; Nottingham, Emma; Pereira, Beatriz; Steinberg, Stacey Barell
• Is Part Of: Journal of consumer affairs. Volume 56:Issue 3(2022)
• Page Start: 1106
• Page End: 1126
• Publication Date: 2022-07-05
• Subjects: Consumer education -- Periodicals; Consumers -- Periodicals; 381.33
• DOI: 10.1111/joca.12462
• Languages: English
• ISSNs: 0022-0078

Abstract

Abstract: Sharenting (using social media to share content about one's child) is a progressively common phenomenon enabled by society's increased connection to digital technology. Although it can encourage positive connections to others, it also creates concerns related to children's privacy and well‐being. In this paper, we establish boundaries and terminology related to sharenting in an evolving digital world. We conceptualize a modern sharenting ecosystem involving key stakeholders (parents, children, community, commercial institutions, and policymakers), by applying consumer vulnerability theory to explore the increased online connection that occurs as work, school, and socialization become increasingly more virtual. Next, we expand the characterization of sharenting by introducing a spectrum of sharenting awareness that categorizes three types of sharenting (active, passive, and invisible). Finally, we provide a research agenda for policymakers and consumer welfare researchers.