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HARVARD Citation
Ko, G. et al. (2022). Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co‐creation. British journal of management. pp. 1757-1773. [Online].
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Ko, G. et al. (2022). Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co‐creation. British journal of management. pp. 1757-1773. [Online].