"Discourses of discontent: fashion, feminism and the commodification of fat women's anger". Issue 3 (2nd September 2022)

• Record Type: Journal Article
• Authors: Peters, Lauren Downing
• Is Part Of: Fat studies. Volume 11:Issue 3(2022)
• Page Start: 273
• Page End: 286
• Publication Date: 2022-09-02
• Subjects: Commodity activism -- commodity feminism -- fashion -- fat liberation -- plus-size fashion; Obesity -- Social aspects -- Periodicals; Obesity -- Psychological aspects -- Periodicals; Overweight persons -- Periodicals; Body weight -- Psychological aspects -- Periodicals; 362.196398
• DOI: 10.1080/21604851.2021.1913813
• Languages: English
• ISSNs: 2160-4851

Abstract

ABSTRACT: This article considers the messy intersections of fat liberation and fashion. In doing so, it analyzes two case studies – Big Beautiful Woman magazine's "I'M MAD AS HELL!" complaint slips and the more recent "#MakeMySize" social media movement – through the critical lenses of commodity feminism and commodity activism. When viewed through these lenses, these case studies demonstrate that although some critics have deemed fashion a frivolous preoccupation, it has in fact played an important, if complicated, role in the ongoing project of resignifying fat embodiment and in pushing the fat liberation movement forward.