Technology Adoption and Human Resource Management Practices: The Use of Artificial Intelligence for Recruitment in Bangladesh. (December 2022)

• Record Type: Journal Article
• Authors: Islam, Muhaiminul; Mamun, Abdullah Al; Afrin, Samina; Ali Quaosar, G. M. Azmal; Uddin, Md. Aftab
• Other Names: Mahmood Monowar guest-editor.; Saha Sudhir guest-editor.; Absar Mir Mohammed Nurul guest-editor.
• Is Part Of: South Asian journal of human resources management. Volume 9:Number 2(2022)
• Page Start: 324
• Page End: 349
• Publication Date: 2022-12
• Subjects: Actual use -- artificial intelligence -- Bangladesh -- human resource professionals -- intention to use -- recruiting talents -- UTAUT -- SEM-PLS; Personnel management -- South Asia -- Periodicals; 658.300954
• DOI: 10.1177/23220937221122329
• Languages: English
• ISSNs: 2322-0937

Abstract

Artificial intelligence (AI) is now considered indispensable in undertaking operational activities, especially in the area of human resource analytics. However, in practice, the rate of the adoption of such modern algorithms in organisations is still in its early stages. Consequently, the primary objective of this study is to identify the main antecedents of the adoption of AI-based technologies in recruitment, using the lens of the unified theory of acceptance and use of technology (UTAUT) model, alongside perceived credibility and moderating variables, in the context of an emerging nation in South Asia, namely Bangladesh. Data were collected from 283 human resource professionals employed in different manufacturing and service firms in Bangladesh through the administration of a questionnaire, which was analysed by applying PLS-SEM. The outcomes of the study show that all the direct hypothesised relationships were found to be significant, apart from the extended variable of perceived credibility. However, no moderating effect of gender or firm size was found in any of the hypothesised propositions. Finally, policy implications and recommendations for future researchers are proposed.