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HARVARD Citation
Hur, T. et al. (2022). A Choice Model of Utility Maximization and Regret Minimization. JMR, Journal of marketing research. pp. 1235-1251. [Online].
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Hur, T. et al. (2022). A Choice Model of Utility Maximization and Regret Minimization. JMR, Journal of marketing research. pp. 1235-1251. [Online].