E-commerce research in developing countries: a systematic review of research themes, frameworks, methods and future lines of research. (24th November 2022)

• Record Type: Journal Article
• Authors: Pobee, Frederick; Mphela, Thuso
• Is Part Of: International journal of information and decision sciences. Volume 14:Number 4(2022)
• Page Start: 399
• Page End: 416
• Publication Date: 2022-11-24
• Subjects: e-commerce -- developing countries -- systematic review -- business-to-customer -- B2C -- e-commerce adoption -- research frameworks -- research methodologies; Decision making -- Periodicals; Decision support systems -- Periodicals; Management science -- Periodicals; 658.40305
• Languages: English
• ISSNs: 1756-7017

Abstract

This paper presents a systematic review of e-commerce adoption research on developing countries with a focus on the classification of literature and their associated themes, frameworks, research methodology for ten years. A total of 151 articles from 35 peer-reviewed journals from 2010-2019 were retrieved and used in the analysis. The findings reveal that the issues of attitude towards e-commerce adoption and governance issues (legal and regulatory policies) have been comparatively neglected, whereas issues of trust and satisfaction have gained much attention. Though there has not been a constant increase in e-commerce research in developing countries over the past ten years, a significant number of published studies used the qualitative approach as a method of inquiry as compared to quantitative and mixed methodologies. Also, the majority of e-commerce studies on developing countries have not been supported by theoretical frameworks and models. As a contribution, this paper provides an in-depth analysis of e-commerce adoption in developing countries showing the trends of research themes, methodologies, and frameworks. Implications for future research were discussed.