Linked but Desynched: An OODA Analysis of Associated Entrepreneurship Accelerator Programs. (January 2023)

• Record Type: Journal Article
• Authors: Spinuzzi, Clay; Cochran, Robert; Pogue, Gregory P.
• Is Part Of: Journal of business and technical communication. Volume 37:Number 1(2023)
• Page Start: 28
• Page End: 67
• Publication Date: 2023-01
• Subjects: OODA -- entrepreneurship -- accelerators -- pitching; Business communication -- Periodicals; Communication of technical information -- Periodicals; 658.45
• DOI: 10.1177/10506519221121813
• Languages: English
• ISSNs: 1050-6519

Abstract

Accelerators are programs that support fledgling ventures with a set curriculum, moving them through a cycle of venture development that culminates in a Demo Day pitch in which the ventures argue for their viability. Yet firms are often involved in multiple programs with conflicting objectives and cycles. No research has addressed such conflicts. This article examines an accelerator program that is partially linked to others in order to share resources. Drawing on the OODA (observe, orient, decide, act) framework, the authors identify disjunctures between cycles, anchoring this analysis at the final pitch. Working back from this deciding point, they examine interference between the associated programs.